All set to Launch your Mobile App – Ask the Following Question before Launch…!!!
Posted by: Chirag Shivalker | Posted on: March 24th, 2015
Mobile apps have literally brought the entire world on your fingertips! Want some food or have to book a flight ticket or cabs; don’t worry you have plethora of mobile apps with which you can immediately book a ticket or order some food. Mobile app development services have achieved a phenomenal success within a short span of time!
In fact, increasing numbers of IT companies have ventured into the custom apps development and mind it, they are doing extremely well. This trend has prompted many fresher to start their own mobile application development and mint some quick bucks.Building an app is not a child’s play – There are various things where you need to do some brainstorming.
Pre-launch stage is very crucial, so before you begin; ask yourself few questions like:
Is release schedule required? – Yes, of course! As a part of marketing campaign, the release dates are usually announced to create anticipation. Now, failing to adhere the date can leave a very negative impression on people’s mind and affects your good-will. So, yes, of all means stick to the schedule. If you are releasing for multiple platforms make sure it is done at same time or date.
What expectation you are raising? – A strong marketing campaign will raise the expectations of the potential clients. So, be careful in promoting the app – Don’t show something that you are not able to deliver. Watch you steps while you are creating the application – Integrate everything that you have promised and before final deployment; do a thorough quality check.
Is product backlog created? – A backlog is where you define and order the functional and non-functional requirements of the app. Before launching; see to it that the backlog is rigorously followed. Leaving any development open-ended will put you in a difficult situation.
Who is your target audience? – All apps will not appeal to everyone – A business application will also attract a professional. So, plan smartly and learn who comprises as your target audience and what special features will attract them. Ensure that the application is developed in such a manner that it hits the right chords with the audience.
Have you evaluated potential competition in the market? – Mobile market is brimming with numerous apps, having the similar functions and nature. So, better gauge the market; evaluate the competition – Try to find out areas where you can easily score a brownie point.
Will your app have a cost associated with it? – The final purpose to create any app is to well make some quick bucks – To turn the application into a money-minting one; do consider a variety of points and decide the cost to download the app or you want to be free for everyone.
If free, how will gain monetary benefits – through subscription or in-app advertising? Ponder over these questions, since; missing out any one point will result into a crushing failure for your venture.
Mobile application development is definitely a lucrative option; only when you apply your brain, before launching it.